Question to TURKISH professionals: why Badcha is popular in Turkey (and Germany) but not popular in other countries?

You know we have travelled a lot, and we found out that this Heat Management Device is coming from Turkey (and later in Germany because of turkish hookah influence), but for example nobody even know in Russia this type of HMD. In USA or Brazil its also not so popular.
Can you tell a story about this HMD and why its so popular in Turkey (in comments)? Why people dont use (for example) Kaloud ?