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"They see us as tobacco companies - and we are different from them." Interview with the The European Shisha Community Alliance

Hookah Battle spoke with representatives of the European Alliance of the Hookah Community: one of the largest hookah associations in Europe. We talked about working with government agencies in the European Union and about the work of hookah lounges in the post-covid period. Hookah Battle: Tell us about the ESCA. What is its purpose? How did…

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No one coal brand can provide consistent quality - myth or truth?

Colleagues, today we publish a useful article for owners of hookah lounge. Can the quality of coal be stable? Good charcoal – what is it like? We asked manufacturers about this. They were asked the following questions: 1.Tell us about your brand and what countries are you represented in? 2.Can you list a few indicators…

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Conversation with Spectrum

The Hookah Battle team spoke with tobacco manufacturer Spectrum. Hi Semyon, how was the quarantine? How are sales during and before the pandemic? Hi! Better than most. Noticed that people started smoking more at home due to the closing of hookah houses. Volume is the same on average. The industry was affected more by the…

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Interview with Melassaua

Hello Pavel, tell us a few words about you, how long have you been in the hookah industry? How did you come up with the idea to start your own company? What did you do before the hookah industry? In the hookah industry I’m more than 15 years, the idea to start my own company…

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Interview with Maxim, creator of the "Big Maks" brand

  Hi Maxim. Tell us a few words about yourself. In short, a cheerful and determined person. What and when brought you into the hookah industry? I think it was my love for hookah smoking. I tried hookah for the first time back in 2006, but connected my activity with hookah industry only in 2015.…

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