Aisha

I am the founder and driving force behind Sorbet, a premium shisha brand, and Ashisha X — South Africa’s largest and most iconic shisha destination. Located in the heart of Rosebank, Ashisha X is a unique double-storey space that blends a vibrant lounge atmosphere with a high-end retail experience.

With a deep passion for shisha culture, I’ve dedicated myself to mastering the art through global travels, sourcing inspiration and innovation from leading markets around the world. This international exposure has positioned me at the forefront of the shisha industry in South Africa, setting new standards and trends for the local scene.

My mission is to elevate the lifestyle and experience around shisha, creating premium products and unforgettable spaces where community, culture, and creativity come together.❤️