This year, on May 8th, 9th, and 10th, during SHISHA MESSE Frankfurt, we hosted more than just another classic Hookah Battle.This time, the program became bigger, more dynamic, and more international. Alongside the traditional competition format, we introduced and tested a brand-new project — the INTERNATIONAL LOUNGE FESTIVAL.On May 8th and 9th, the Hookah Battle area transformed into an international lounge zone. Each day, 12 lounges took part in the…

The show is available in 6 languages: English, Russian, Arabic, Romanian, French, and Japanese!6 May 2026 was our show HOOKAH BATTLE MIX & STORIES 2026 in online.Teams:1.  Cinnamon Sato #26 Hall of Fame2.  Hookah King #27 Hall of Fame3.  Yanikasu #46 Hall of Fame4.  BeketHellTBC #? Hall of Fame5.  CloudKick #35 Hall of Fame6.  Shisha Roupiller #? Hall of Fame7.  (詠霧思焉) Wincy Lai #49 Hall of Fame8.  BAZA #1 Legend…

23 April 2026 was our show LOUNGE DESIGN AWARD 2026 in online.Teams:1 – HookahPlace “Akari” | Andrei Dering | Russia2 – Star’s Restaurant & Lounge | Dar’ya Tretyak | Czech Republic3 – KAEF LOUNGE | Eric Muratov | Russia4 – Ne Gorchit | Ruslan Baimakhanov | Kazakhstan5 – Art Hookah Family | Kirill Glushchenko | Russia6 – Anzeera Lounge | Baga | UAE7 – Cocos Collection | Vasilyeva Elena | Russia8 – Eden Hookah Club | Kiky | Indonesia9 – Panda Hookah Catering | Nikita Andrusenko…

Получи бесплатный набор пробников BLUR MOS, сразись за призовой фонд в 100 000 рублей!Задача простая: показать, как BLUR MOS ведёт себя в реальной работе на дистанции, в процессе курения и при высокой нагрузке. Для этого участники проводят у себя в лаунже слепой тест, сравнивая BLUR MOS с двумя табаками конкурентов без указания брендов.Что нужно сделать?1. Подать заявкуСначала заполните форму: ГУГЛ ФОРМАПосле подачи: ждите подтверждения (проверим реальность заведения).2. Что нужно сделать после…

Мы запускаем совместный открытый челлендж по тестированию BLUR MOS в реальных условиях лаунжей.Это не про «рассказать», это про показать, как продукт работает на практике.Что тестируем:- Вкус – как раскрывается в чаше, насколько он насыщенный и стабильный на протяжении всей сессии- Перегрев + вкус – уходит ли в горечь, как ведет себя на высокой температуре и восстанавливается ли- Время прокура + вкус – как долго держится вкус и что происходит с…

Are you a marketing manager at a hookah brand or manufacturing company? Working with a limited budget and unsure how to allocate it effectively for your brand? We’ve been organizing events and delivering marketing solutions in the hookah industry for over 15 years. Let us introduce our marketing calculator concept. Over the past 20 years, the hookah industry has evolved dramatically. We’ve seen the rise of countless manufacturers, innovators, bloggers,…

On February 5, Dubai hosted the annual Hookah Battle Middle East Cup 2026, bringing together 11 teams from 7 countries. The tournament attracted talented participants who demonstrated their skills, creativity, and passion for hookah culture.One of the main tasks of the competition was to present your own mix, which had to be based on lemon and mint – a classic combination that requires a precise balance of flavors and an…

In modern Tokyo, the hookah industry is going through a real renaissance: new spaces are opening, more and more themed events are being held, and the Japanese shisha community is becoming increasingly active. One of the leaders of this movement is Jun Kikuchi, the owner of the KITUNE shisha lounge and the organizer of the first large-scale hookah festival in the Japanese capital, Shisha Fes Tokyo.We talked with Jun about…

On January 17, the John Calliano Award 2025 stage hosted the first offline Hookah Battle Blind competition, bringing together 12 teams with their own unique approaches to hookah craftsmanship.Hookah Battle Blindfold is a discipline in which the participant’s skill is tested in the most honest and extreme conditions: the hookah must be completely assembled and smoked blindfolded. In front of the audience, the participant is blindfolded with an opaque mask,…

Hookah Battle Shenzhen Cup 2026: Junior League Participation Record!On January 27, 2026, the Hookah Battle Shenzhen Cup 2026 tournament, part of the junior Hookah Battle Local League, took place in Shenzhen. The event set a new record for the junior league: 29 teams took part in the competition, establishing a new benchmark for the number of participants in this segment.The participants presented a wide range of signature flavor mixes, visual…